


Nothing can compare to working on a brand you truly believe in, and more importantly having a client that believes in you. Butterfly Twists was a great product stuck behind a somewhat dull image. When we were approached by the guys over at Btwists, we were given free reign. A fierce brainstorming session followed, actually it was just guys running around the office in ballet pumps talking excitedly over each other. None the less it became obvious quickly that the feeling one got from slipping these pumps on had to be translated to the branding, light, playful and very comfortable, we needed people to get a sence of what they felt like and so set forth to achieve just that. We still continue to manage the Btwists brand and are currently working on marketing for their new range.
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